RE
BRANDING

Reinventing or updating an existing brand’s identity to stay relevant, target a new audience, or overcome negative perceptions.

A color guide promoting adherence to a color palette for logos and design. It features bold red and black text with large \‘LOGO\’ examples, overlaying different color blocks. The primary colors displayed include #ea424f (red), #000000 (black), and #e5e1da (light beige). The text \‘Follow the palette\’ is partially visible at the top
A fruity color palette presentation with five pastel-colored swatches arranged horizontally. Each swatch is labeled with a hex color code: #FEBD6F (coral), #FDC453 (yellow), #DFDD6C (lime), #A0DDE0 (aqua), and #9ADBC5 (mint). The title \‘Color Palette\’ is written in a handwritten font at the top, with a small peach graphic in the top right corner
Explosion of colorful powder in various shades, creating a vibrant, dynamic effect, with the brand \'JUZZ\' in the corner
Orbo palette displaying six circular icons in various shades of blue. Each icon features a hex code: #f0f2fc (lightest), #cfd8f7, #9eb0ee, #5d7de2, #384a88, and #1c2544 (darkest). The design is clean, with subtle dot patterns alongside each circle, showing gradient variations of the palette
A color guide promoting adherence to a color palette for logos and design. It features bold red and black text with large \‘LOGO\’ examples, overlaying different color blocks. The primary colors displayed include #ea424f (red), #000000 (black), and #e5e1da (light beige). The text \‘Follow the palette\’ is partially visible at the top
A fruity color palette presentation with five pastel-colored swatches arranged horizontally. Each swatch is labeled with a hex color code: #FEBD6F (coral), #FDC453 (yellow), #DFDD6C (lime), #A0DDE0 (aqua), and #9ADBC5 (mint). The title \‘Color Palette\’ is written in a handwritten font at the top, with a small peach graphic in the top right corner
Explosion of colorful powder in various shades, creating a vibrant, dynamic effect, with the brand \'JUZZ\' in the corner
Orbo palette displaying six circular icons in various shades of blue. Each icon features a hex code: #f0f2fc (lightest), #cfd8f7, #9eb0ee, #5d7de2, #384a88, and #1c2544 (darkest). The design is clean, with subtle dot patterns alongside each circle, showing gradient variations of the palette
A color guide promoting adherence to a color palette for logos and design. It features bold red and black text with large \‘LOGO\’ examples, overlaying different color blocks. The primary colors displayed include #ea424f (red), #000000 (black), and #e5e1da (light beige). The text \‘Follow the palette\’ is partially visible at the top
A fruity color palette presentation with five pastel-colored swatches arranged horizontally. Each swatch is labeled with a hex color code: #FEBD6F (coral), #FDC453 (yellow), #DFDD6C (lime), #A0DDE0 (aqua), and #9ADBC5 (mint). The title \‘Color Palette\’ is written in a handwritten font at the top, with a small peach graphic in the top right corner
Explosion of colorful powder in various shades, creating a vibrant, dynamic effect, with the brand \'JUZZ\' in the corner
Orbo palette displaying six circular icons in various shades of blue. Each icon features a hex code: #f0f2fc (lightest), #cfd8f7, #9eb0ee, #5d7de2, #384a88, and #1c2544 (darkest). The design is clean, with subtle dot patterns alongside each circle, showing gradient variations of the palette

A fresh perception in the marketplace

A targeted and well-executed rebranding can significantly elevate your company’s image and market position by improving recognition. Ensuring the updated brand aligns with evolving business goals, it drives innovation and expands audience reach, setting the stage for long-term growth and success.

Market Positioning
Reputation Management
Outdated Image
Changing Audience
Expansion
Merger and Acquisition
Competitive Advantage
Market Positioning
Reputation Management
Outdated Image
Changing Audience
Expansion
Merger and Acquisition
Competitive Advantage
Market Positioning
Reputation Management
Outdated Image
Changing Audience
Expansion
Merger and Acquisition
Competitive Advantage
REBRAND OBJECTIVE
Unique value proposition
REBRAND OBJECTIVE
Rebuild trust through transparency
REBRAND OBJECTIVE
Modernize branding
REBRAND OBJECTIVE
Engage evolving demographics
REBRAND OBJECTIVE
Maintain consistency while scaling
REBRAND OBJECTIVE
Align cultures and identities
REBRAND OBJECTIVE
Highlight unique strengths
REBRAND OBJECTIVE
Unique value proposition
REBRAND OBJECTIVE
Rebuild trust through transparency
REBRAND OBJECTIVE
Modernize branding
REBRAND OBJECTIVE
Engage evolving demographics
REBRAND OBJECTIVE
Maintain consistency while scaling
REBRAND OBJECTIVE
Align cultures and identities
REBRAND OBJECTIVE
Highlight unique strengths
REBRAND OBJECTIVE
Unique value proposition
REBRAND OBJECTIVE
Rebuild trust through transparency
REBRAND OBJECTIVE
Modernize branding
REBRAND OBJECTIVE
Engage evolving demographics
REBRAND OBJECTIVE
Maintain consistency while scaling
REBRAND OBJECTIVE
Align cultures and identities
REBRAND OBJECTIVE
Highlight unique strengths

The Purposeful Rebranding Mindset

Objectives

Setting clear, specific goals for the rebrand.

Evaluation

Account for the impact on social media and the market.

Balance

Refresh without losing your core identity.

Communication

Plan how to announce the rebrand.

Unveiling a Fresh brand Identity

A Touch of Refresh

While you may feel content with your brand, it might also come across as dull or outdated. We will conduct a thorough evaluation and make thoughtful adjustments to revitalize it. Our light rebranding services infuse new energy into existing identities, skillfully harmonizing your core values with a contemporary touch.

A side-by-side comparison of two sign-in screens for the Orbo platform, both set against a starry space background. On the left, the old sign-in form has a blue theme with white input fields for ‘Username’ and ‘Password’ and a ‘Log in’ button in blue. Below the form are color swatches with the hex codes #001741 (dark blue), #002a5d (deep navy), #004ead (blue), and #9ea8dd (light blue). The right side features the more modern, rebranded sign-in form with darker styling and black input fields, with a purple ‘Login’ button. Below this form are circular design elements representing the Orbo color palette, including shades of dark and light blue, with hex codes like #1c2544, #384a88, #5d7de2, and more

Navigating Change

If your brand feels misaligned with your vision or no longer resonates with your audience, it may be time for a change. We will conduct a thorough analysis to pinpoint opportunities for transformation while retaining the elements that have proven effective. Involving all key stakeholders in the process ensures that everyone is aligned and comfortable with the final outcome.

A side-by-side comparison of Raybloom’s old logo (on the left) and the revamped logo (on the right). The old logo features a brown sunburst design with rays emanating from a solid circle in the center, with ‘RAYBLOOM’ written in a serif font across the middle of the circle. The revamped logo presents a more minimalistic design with a semi-circle of rays fanning out above the word ‘RAYBLOOM’ in a clean, sans-serif font. The new logo is shown in four variations: a gradient golden yellow on a light background, a golden version on a white background, a black version with golden rays on a black background, and a black version on a white background

Identify your Use Case

Identify your Use Case

Identify your Use Case

We support a broad spectrum of use cases suited for businesses of all sizes across diverse industries.

Get in touch
Get in touch
Copyright © 2024 Cuibo